CrediTienda, the ConCrédito store.

From Credit Network to Marketplace

ConCrédito already had a massive credit network, but there was no digital place where customers could actually spend that credit. The challenge was to transform a financial product into a shopping experience. I led the engineering effort behind the storefront, catalog, checkout and credit approval flow, connecting the different systems into a single purchasing experience. As the platform grew, we also built an internal CMS that allowed commercial teams to manage products, campaigns and landing pages without depending on engineering for every change.